Highways Lab is a creative initiative incubated by Crooked Highways and founded by producer Olga Segura to support visionary filmmakers from underrepresented communities, in collaboration with Rideback RISE and with major substantial financial support from Adobe. Through industry-driven programs that combine funding, mentorship, and strategic visibility, Highways Lab aims to accelerate the careers of emerging and established creators by helping bring bold, original stories to life. Focused on impact and innovation, the lab provides a platform where talent meets opportunity—amplifying voices that shape the future of film and television.